Raise your hand if this has happened to you: You’re reading an article on a website when—in a blink—the page shifts, the content jumps and . . . you’re lost. I’m guessing most people reading this blog post have their hands up. Who hasn’t experienced this “now you see it, now you don’t” scenario? It’s […]
85% of digital advertising budgets go to Google, Facebook & Amazon, leaving everyone else vying for their share of the remaining 15%. Premium publishers are facing mounting pressure to drive revenue, but before venturing out into podcasts, clothing lines, subscriptions and other alternate revenue streams, it should start with the basic foundation of your publishing […]
As Featured On WNIP Publishers have long treated editorial and advertising as “church and state.” But, that old wall is starting to crumble, as brands pay higher and higher prices for custom sponsored articles, advertorials and other high impact content-driven experiences. But, for the rest of the ads served on a site, the wall is […]